To Abrahami’s point, small businesses in particular struggle to launch and maintain sites, potentially causing them to miss income opportunities. “We’ve conducted many tests and have had many in-depth conversations with users to be confident that we are delivering real value.

“The AI Site Generator leverages our domain expertise and near-decade of experience with AI to tune the models to generate high-quality content, tailor-made design and layouts,” Abrahami said. Avishai Abrahami, Wix’s co-founder and CEO, says that the goal was to provide customers with “real value” as they build their sites and grow their businesses. The company’s new AI Site Generator tool, announced today, will let Wix users describe their intent and generate a website complete with a homepage, inner pages and text and images - as well as business-specific sections for events, bookings and more. Wix, a longtime fixture of the web building space, is betting that today’s customers don’t particularly care to spend time customizing every aspect of their site’s appearance. Do no-code drag-and-drop interfaces still make sense in an era of prompts and media-generating models? And what’s the right level of abstraction that won’t alienate more advanced users? What does one expect from a website builder in 2023? That’s the question many startups - and incumbents - are trying to answer as the landscape changes, driven by trends in generative AI.

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